Okay, admit it…
You had this great business idea and spent months (or even years?!) doing all the behind the scenes nitty gritty stuff. You know, things like choosing a name, designing a logo, creating business cards, setting up social media handles… and the list goes. But did you spend any time thinking about the ‘image’ (pardon the pun) you want to project of your brand to your customers? This is where branding photography is the next crucial step to all the other nitty gritty visuals you have set up! BUT you may be asking, ‘what exactly is branding photography?’
Well, that is a great question! Essentially branding photography is a collection of unique images created to emanate your brand identity.
Branding images should communicate three key things to your customers:
- Your business mission
- What your business does
- What you & your business stands for (your values)
Most importantly though, brand photos need to tell your story to your ideal client to gain instant CONNECTION with your audience. Custom branding images should inspire potential clients & create a brand TRUST which leads to them buying from your business.
Custom branding images need to tell YOUR story & create authenticity that is unique to YOUR brand. Branding photography could include:
- Portraits or head shots
- Business lifestyle images
- Styled images of products
- Storytelling images of creative businesses with their ‘art’
- Images of customers using your product or service, or
- Interiors and exteriors of your business premises (if you work from one)
The key factor is that they need to create trust & consistency for your business brand.
So now you know what branding photography is, why is it so god damn crucial for your brand?
1. Humans are visual creatures
Did you know, 90% of information that is sent to the brain is visual in nature and this is processed 60 000 times faster than written information. Often written content is ignored by potential customers if you have not caught their attention with a good visual! Unique and fresh professional images that reflect your brand will always catch the eye of potential customers over lots of wonderful words.
2. First impressions count
Us humans make a HUGE number of decisions in our daily lives based on first impressions (usually having made a final decision on something within 30 seconds) and many of us are known to shop with our eyes more than our brains, hearts or pockets. It is SO essential to give off a first good impression on every level and make sure your business stands out from your competitors.
3. Customers want to connect with people
Today’s customers want to get to know you, the REAL authentic you. They want to learn about your business, what you do and more importantly the reason WHY you do it. It has been proven that people are more likely to engage with a business when they know (or at least feel they know) the face behind the brand. If they do not know you, they are less likely to trust you and commit to financially engaging with your business.
4. Custom images create visual connection
Authentic customised images provide a visual representation of your unique brand that works with the other visual representations of your brand like your logo and colour palette. Professional branding images should reflect your brand’s unique style & personality (see point #5 below for more) and create that real authenticity that is difficult to achieve with stock images. The fastest way to build brand TRUST of your business is to showcase YOUR business, YOUR staff, YOUR products/services, YOUR premises and not take the chance that another business is using the same images for THEIR brand.
5. Capture your brand personality and style
Professional Images help to establish your brand’s identity and need to capture the unique personality and style of the brand. Whether your brand is fun, quirky, casual or more corporate or introverted, it is vital that this stands out in your brand’s imagery. Brand identity is the unique YOU and how you want to be seen by customers, so there is no doubt that YOUR style needs to be reflected in your branding photography.
So there you have it... It is so essential for your branding to include authentic custom images that will speak to your ideal customer. in this day and age, when people want to deal with REAl people, the good old stock photos are just not going to cut it anymore.
If you have any comments regarding your experience or have a question, you can connect with me here
Stay in Focus...
Perth Branding Photographer