Photo shoot planning may seem like a pretty straightforward process to some – get your hair done, slap on a schmick outfit, roll up to the location and start smiling while the camera clicks away. However, it most certainly is not always as simple as that! If you are planning a branding photoshoot in particular, there are many considerations to make in the lead up to your day to ensure your photoshoot runs as smoothly as possible…
1. Brand Personality
This one may seem obvious, but you would be genuinely surprised by how many clients come to me too early, before they even know what their true brand is. In order for me to offer you a successful branding photoshoot, I need to know WHO your business is and what your brand means. Are you fun and cheeky? Polished and professional? Whatever your brand’s personality, make sure you know it through and through first, then let’s chat!
2. Location location location!
An oldie but a goody, this adage rings true when it comes to branding photoshoots. Choose places that reflect your personality or your business brand, to ensure the essence of you or your brand really shines through. For example, a yoga instructor might choose a serene spot by the beach or in a beautiful forested area, while a online service-based business may opt for a funky, quiet coffee as their 'office space'.
3. Light & Weather
Be sure to keep in mind the time of day you want your branding photoshoot to take place, which can greatly affect the outcome of the images. My favourite “golden hour” for the best light is either early morning or late afternoon, both of which achieve a flattering natural light.
Likewise, keep an eye on the weather forecast to avoid extreme heat or rain. In saying that, clouds are excellent light diffusers, and are particularly useful if shooting outside of those golden hours I mentioned earlier. In terms of seasons, any time of year will do! Consider using spring through to autumn to your advantage, which offers later sunrises and earlier sunset times, making those super early mornings unnecessary.
During the planning stage of your branding photoshoot (read: well before shoot day), make besties with Pinterest and pin, my pretties, pin! Pin all those photos that take your fancy and inspire you for your own photoshoot. Consider lighting, locations, outfits, accessories and even sitting positions, body language and facial expressions. Share your pinspiration board with your photographer, so they can work with you to achieve images that nail your brand and are exactly what you are after.
5. What to bring
It’s the big day. Nerves are bound to kick in (need some pointers? Check out 9 Tips to Calm your Branding Photoshoot Nerves). So, it’ll help if you have a bit of a shoot list planned out. You could list the body positions, facial expressions and outfit combinations you wanted to try to ensure you don’t forget anything on the day. Consider the order of events to ensure your outfits tie in with the location you wanted to combine it with. Remember to bring your outfits and any props you might want in your images, such as your trusty notebook and pen if you are a copywriter.
If you’re considering a branding photoshoot to help boost your business identity, or want any more tips on how to plan a photoshoot, let's have a chat! I would love to hear from you and see how we can work together to make your brand truly authentic.
Yours in focus,