The branding of your business can ultimately determine the success of your business, as an authentic and consistent brand creates credibility and trust, and of course strong consumer awareness of your business. Even if the product or service your business offers is perfected 100%, that all means nada if you have weak (or non-existent) branding.Read More
We have all heard of and grown to love the Swan Valley and its well-known staples like Sandalford, Mandoon and Margaret River Chocolate Factory, but there is a much lesser known hidden gem in the Perth Hills Wine Region that is growing in popularity by the day. Bickley Valley is the PERFECT Perth day out, anytime of the year!Read More
Photo shoot planning may seem like a pretty straightforward process to some – get your hair done, slap on a schmick outfit, roll up to the location and start smiling while the camera clicks away. However, it most certainly is not always as simple as that! If you are planning a branding photoshoot in particular, there are many considerations to make in the lead up to your day to ensure your photoshoot runs as smoothly as possible…Read More
Do you remember riding the rollercoaster at the Royal Show when you were a kid? Perched at the top, gripping to the flimsy railing ‘securely’ holding you in place, ready to fly downhill…
Did your palms get sweaty? Stomach start churning? Did you just shut your eyes and hope for the best?
So many of my clients admit they feel these same nerves before a branding shoot – despite it being a key part of their business, many aren’t comfortable being the centre of attention (how many of us ever are?!) Often, they have procrastinated for months before finally plucking up the courage to even make the initial contact and book one in….
You had this great business idea and spent months (or even years?!) doing all the behind the scenes nitty gritty stuff. You know, things like choosing a name, designing a logo, creating business cards, setting up social media handles… and the list goes. But did you spend any time thinking about the ‘image’ (pardon the pun) you want to project of your brand to your customers?Read More